2026

Era Leapers hits the track.

PROJECT

Some cars don't belong to the past. They just wait for the right drivers to bring them back. This season, Pierre Thiriet and Philippe Lenoir take the wheel of a legend: the Jaguar E-Type semi-lightweight. Two drivers, one machine built in the sixties, and a shared obsession with going faster than time itself. Era Leapers was born from that idea, leaping from one era to another, from the Tour Auto to Sixties Endurance, without ever lifting off the throttle.

Objective
Salveco's original logo already hinted at a forward-looking chemistry, but it lacked clarity and presence. The goal was to rework the brand into something more contemporary, legible and impactful: an identity able to carry Salveco's scientific credibility and its commitment to nature, while standing out in a demanding professional market.
ROLE
Art direction and brand identity: logo design, visual system and presentation of the brand across its first applications.
 
Process
The starting point was the name itself: Era Leapers, drivers jumping from one era to another. I built the mark around its two initials. The E for Era anchors the logo, while the L for Leapers is drawn like a racing circuit, its layout also reading as a number 1, a nod to the race for first place. The emblem was then paired with a circular label, inspired by vintage racing badges and roundels.
Outcome
A compact, recognisable identity built to perform at any scale, from a helmet sticker to a full-screen video intro. The system gives Era Leapers a strong visual signature for its first season, ready to roll out across the car, team apparel and digital content.

CLIENT

Pierre Thiriet & Philippe Lenoir

TYPE

Art direction, Brand Identity

Josselin Tourette – Era Leapers – logo- 2
Josselin Tourette – Era Leapers – logo- 9
Josselin Tourette – Era Leapers – logo- 8
Josselin Tourette – Era Leapers – logo- 4
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Era LeapersPath · emblem
Emblem
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Get in touch!

josselin@lezardscreation.fr

As a Graphic Designer, I lead creative projects from concept to execution, ensuring every detail serves a clear idea, a strong visual identity, and meaningful creative impact.