How to… help my clients with AI
I own both editions of Michael Bierut’s How to. What has always fascinated me is the way he tells each project: as a simple “how to” question, tied to a client. Each brief becomes a practical problem to solve for someone.
I’ve probably always worked that way without naming it. Today, AI adds a new one to the list, which I now ask at the start of every project: how can I help my client with AI? I’m not looking to replace the work. I want to save time, explore more options, show ideas sooner and take each project further than the budget or schedule would normally allow, while the thinking and the taste stay human.
This page gathers reflections and experiments around that question, including what worked, what didn’t, and what I’d keep.
clic Move
Get in touch!
As a Graphic Designer, I lead creative projects from concept to execution, ensuring every detail serves a clear idea, a strong visual identity, and meaningful creative impact.