2025 • Created at Lézards Création
Salveco, Inspired by Nature, Designed by Science
PROJECT
Salveco designs and manufactures professional cleaning and disinfection solutions that combine performance, safety and environmental care. Inspired by nature and driven by scientific innovation, the company develops a more responsible chemistry, one that meets the demands of professional sectors while reducing its impact on people and the planet.
Objective
Salveco's original logo already hinted at a forward-looking chemistry, but it lacked clarity and presence. The goal was to rework the brand into something more contemporary, legible and impactful: an identity able to carry Salveco's scientific credibility and its commitment to nature, while standing out in a demanding professional market.
ROLE
Art direction, brand identity design and presentation, brand guidelines, and web design mockups.
Process
The work started from Salveco's world: the laboratory, the molecule, the precision of scientific research. Lab photography, clean compositions and a restrained palette set the tone, balancing technical rigor with an organic touch. The new symbol, woven into the lettering, bridges both sides of the brand, nature and science. Each element was then rolled out across the guidelines and website to ensure a consistent experience.
Outcome
A coherent, solid brand with a clear voice. Salveco now has an identity that speaks to both scientific expertise and environmental responsibility, ready to support its international growth.
CLIENT
Salveco
TYPE
Art direction, Brand Identity, web design
WEB DEVELOPMENT
Arthur Zinni
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As a Graphic Designer, I lead creative projects from concept to execution, ensuring every detail serves a clear idea, a strong visual identity, and meaningful creative impact.