Josselin Tourette – Foire De Paris – logo

2025 • Created at Lézards Création

La Foire de Paris, the must-attend festive shopping event

PROJECT

As part of the 2026 tender, the challenge was clear: modernize the visual identity and logo while preserving their strength and recognition. My approach was one of evolution, not disruption. I developed a more contemporary, legible and impactful version of the logo, keeping its fundamentals: the iconic raspberry pink, the smile, the legibility of the "Foire de Paris" name and its Parisian roots.

Objective
Give a fresh, modern look to one of France's most popular events, without losing what makes it instantly recognizable. The new identity had to feel festive and welcoming, work across every touchpoint, and carry the Foire de Paris into its next chapter while staying true to its heritage.
ROLE
I led the tender from start to finish, from the creative concept to the final pitch presented in Paris, supported by a team of two graphic designers, Erell and Fanny. Once the project was won, I handled the rollout of the full set of brand guidelines. Throughout the process, I worked hand in hand with the Comexposium teams, whose trust and close collaboration were key to the project's success.
Process
I started by analyzing the existing identity to pinpoint what had to stay and what could evolve. Several logo explorations were then refined to strike the right balance between continuity and modernity. Once the direction was approved, the identity was rolled out into comprehensive brand guidelines covering typography, color, layouts and applications, ensuring consistency across print, digital and on-site signage.
Outcome
A refreshed, coherent identity that honors the Foire de Paris legacy while projecting it into the future. The new visual system was also extended to the event's dedicated areas, each with its own brand guidelines: World in Paris, Auto Mobil Paris, Home and Co Paris and Made in Paris. The result is a stronger, more unified brand family, ready to support the event for years to come.

CLIENT

Comexposium,
Foire de Paris

TYPE

Art direction, Brand Identity

Josselin – Tourette – Foire De Paris – identite visuelle – Charte graphique – 1
Josselin Tourette – Foire De Paris – Identite – 1
Josselin Tourette – Foire De Paris – Identite – TOtebag
Josselin – Tourette – Foire De Paris – Mockup – 8
Josselin – Tourette – Foire De Paris – Mockup – 6
Josselin – Tourette – Foire De Paris – Mockup – 7
Josselin Tourette – Foire De Paris – mockup – Affiche – Transat
Josselin Tourette – Foire De Paris – mockup – Pull
Josselin Tourette – Foire De Paris – mockup – Affiche
Josselin Tourette – Foire De Paris – identite globale
Josselin – Tourette – Foire De Paris – world in paris – mockup
Josselin – Tourette – Foire De Paris – world in paris – logo

Get in touch!

josselin@lezardscreation.fr

As a Graphic Designer, I lead creative projects from concept to execution, ensuring every detail serves a clear idea, a strong visual identity, and meaningful creative impact.